Content Marketing is a type of marketing which involves mainly in Creating & Sharing ,which doesn't explicitly promote a brand but is intended to stimulate interest in its products or services. Getting your head around the data enables you to provide relevant and meaningful content to your consumers. Understanding how the data and backend processes intertwine is necessary to build complex strategies and automate them. Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
"Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it."